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Product ID: 393124EAU
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Managing Online Ethics

OnDemand Webinar (55 minutes)

The emergence of online networking through sites such as Twitter® and Facebook® creates unique challenges in the application of familiar ethical and managerial concepts. Client privacy, public relations and marketing, worker self-disclosure, conflicts of interest and informed consent all take on new form and complexity in light of technological advances. This on-demand webinar introduces the features of social networking and explores the risks and rewards of conscious use of networking sites by professionals.

Learning Objectives:

  • You will be able to identify the main features of online networking.
  • You will be able to discuss areas of ethical risk.
  • You will be able to explain strategies for mitigating risk.


Kim Strom-Gottfried, Ph.D., LISW, UNC-Chapel Hill School of Social Work


Understanding the Main Features of Online Networking

• Similarities and Differences in Contrast to Traditional Networking

• Common Sites: Facebook®, Twitter®, Blogs, CaringBridge®, Rate My…

• Threads, Posts, Latent Networks, Profiles

Online Networking: Hazards and Advantages

• Unintended Audiences of Appropriate Posts

• Unprofessional Posts

• Blurred Boundaries

• Advocacy, PR and Fundraising

Areas of Ethical Risk

• Conflicts of Interest

• Confidentiality

• Competence

Strategies for Mitigating Risk

• Education and Staff Discussions

• Consultation

• Self-Awareness and Self-Management